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July 14, 2004

DESERT RETREAT

We Care Spa aims to free body of toxins with liquid diet, massage, meditation

By Kelly O'Connor

In a remote area in Desert Hot Springs, a security guard stands next to a black iron gate.

Behind him, on 60 acres of the Mojave Desert, is an inconspicuous spa retreat, popular among celebrities. Checking in to We Care Spa for days and weeks at a time have been movie star Ben Affleck, Victoria's Secret model Giselle Bundchen and fashion designer Carolina Herrera.

Without a good chunk of change and an appointment, you're not getting in. There's a waiting list nearly all year and guests shell out $774 for a weekend and up to $3,600 for a week.

From the outside the spa retreat looks like a ranch house. What you can't see from the outside are the thatched gazebos, holy statues and rock labyrinth that guests walk as a spiritual experience. The grounds are not plush, but they are serene. ! At We Care Spa, less is more.

Work responsibilities are set aside for yoga and nutrition classes. Restricting clothes are traded in for robes. Gone is the traffic and hustle and bustle of everyday life. Unspoken rules are: cell phones - off, Jacuzzis - on. There is no drinking alcohol or smoking while at the spa and no solid food. The We Care program is designed to detox the body of toxins that could cause disease.

"We are removing all debris accumulated for years and years," said co-owner Susana Lombardi.

While on a liquid diet, guests partake in colon hydrotherapy, massage and meditation to cleanse their bodies. The diet includes freshly squeezed vegetable juice, liver and kidney teas and a blood purifying tea. Squash and Chinese radish soup are also on the liquid menu. Breathing work and yoga are incorporated to reconnect body, mind and spirit.

"Guests get addicted to feeling good and come back," said Lombardi, ! who opened the spa with her daughter, Susan Lombardi, in 1986. The mother-daughter team consider a trip to the spa a form of health insurance. Health consultant Michael Carbine understands this notion.

"Traditional medical systems have been cure oriented. They wait until we come down with something. People are now looking for ways of preventing disease," he said.

Carbine heads the Palm Springs company New Directions in Healthcare. He works with medical professionals seeking to offer complimentary medicine in addition to traditional services.

Despite the fact that insurance companies do not recognize detox programs like the one at We Care, they are becoming popular across the country, Carbine said. According to SpaIndex.com, an online guide to "day spas and stay spas," there are fasting retreats in San Francisco, New Mexico, Virginia, Hawaii and Massachusetts.

Cardiothoracic surgeon at Desert Regional Medical Center, Dr. Steven Gundry is familiar with the We Care Spa program. The human body, he said, is designed for fasting. So, yes according to him, it is healthy. "When you talk to people who have done this, they glow with the description of how it feels," he said.

The scientific reasoning behind this, Gundry said, is that unhealthy cells will die when not getting food. These cells are the ones that make people feel sick and could potentially be cancerous. His only worry is that individuals who have eating disorders may use fasting or the We Care program to further their disorder.

Susan Lombardi, said the program is not about weight loss, but many guests do leave having lost a few pounds.

The spa has recently become popular with young professionals who want to escape the chaos of big cities. In the future, guests will be able to unwind in mud and mineral baths, in the process of being added to the spa's amenities. Currently, 80 percent of spa clients are repeat guests, less than 1 percent of the clientele is from the Coachella Valley. Most guests come from New York City, Europe and Los Angeles.

Recent guest Janice Tate drove three hours from Ojai to come to We Care Spa. Her first visit was for a weekend in December. She wanted to break her sugar habit and learn how to eat better.

"I was amazed at how easy it was," Tate said about fasting. She left feeling light and energized. That feeling, she said, wore off after a few months at home. During her recent trip to We Care, Tate stayed one week to take more classes and learn how to better maintain the energy she felt after her first spa visit.

A yoga instructor from New York City, Carrie McCully, 36, heard about We Care from her friends at Vogue. The spa was featured in the magazine. Aware of environmental pollution and chemicals she ingests from processed foods, McCully came to "cleanse and renew." She stayed for one week and left with tips for eating healthy.

"I'm much more aware of why I'm putting something into my body," she said.

Word of mouth and media attention is how most clients learn of We Care, the spa does not advertise. To learn more about the Desert Hot Springs spa, call 251-2261 or visit www.wecarespa.com.

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